by Hodges Golson

Do you ever wonder why you don't have the effect you should have in your organization…or why some people are more persuasive than others? Influence for Impact provides practical insights and research-based advice on how to increase your powers of influence and persuasion.

The most frequently observed developmental gaps of high potential leaders and top executives fall into two categories: a lack of interpersonal sensitivity and underdeveloped skills of influence. If this is true for those exceptionally talented and successful people, what does that mean for the rest of us?

Influence for Impact is a guide for those people who have good ideas and messages but fail to effectively communicate them. Author Hodges L. Golson and his colleagues have conducted thousands of psychological assessments on successful executives. His observation—that good influence skills are in short supply, even in very successful top executives—fuels the ideas behind the tactics in Influence for Impact.

Based on solid research conducted over the last half-century by social psychologists and others who study influence, persuasion, and attitude change, Influence for Impact offers an innovative, practical approach to developing influence skills.